Tobacco renaissance : Pipes and Tobaccos Magazine

Tobacco renaissance

STG-Lane Ltd. is in the midst of both introducing new blends and
reintroducing some discontinued but popular pipe tobacco blends.

by Stephen A. Ross

There are very few places that are more pleasant to be in early spring than the American South, where typically mild winters gently transition into glorious, warm, sun-drenched days that reawaken the area’s trees, shrubs and flowers, coaxing them to produce bright pastel blooms. Spring seems to have the power to convince even the most madcap and time-deprived people to slow down and bask in the Earth’s reawakening. Parks become STGbusy again with people jogging, biking or picnicking, and Little League baseball diamonds become alive with boys and girls rekindling dreams of becoming World Series superstars. Spring is indeed a special time of year.

The smokers, collectors, hobbyists and professionals in the pipe world look forward to spring as much as, if not more than, other folks, thanks to the annual Chicagoland International Pipe & Tobacciana Show. Pipemakers spend the months leading up to the show working feverishly on pipes to present and sell. Pipe collectors similarly stash away a little money with each paycheck to take with them to buy new additions to their collections. And the pipe tobacco companies delve deep into their recipe books and tobacco inventories looking to please pipe-smoking consumers with new blends.

That’s certainly been the case at the Tucker, Ga., headquarters of Scandinavian Tobacco Group-Lane Ltd. (STG-Lane), where a tobacco renaissance has been recently unfolding that mirrors the fresh spring blooms. The 100,000-square-foot facility is where popular pipe tobacco blends such as Captain Black and Lane 1Q, as well as the venerable RYO brand Bugler, are made. These are legacy brands for the company that have continued to be category leaders, despite not having a lot of promotion behind them from 2005 to 2011, when Lane Ltd. was part of Reynolds American’s global organization. After six years of dormancy as little more than an afterthought in the Reynolds American empire, Lane Ltd. was acquired by Scandinavian Tobacco Group in March 2011. Since then, STG has hired marketing and sales personnel to reinvigorate STG-Lane Ltd.’s position within the market and revitalize the company’s brands among the pipe-smoking community.

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Category: Feature Article, Summer 2014, Tobacco Articles

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